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Strawberry Delight, Citrus Blossom, Pistachio Cream and Vanilla Suede washes are aimed to a spark culture-led conversation to drive growth in the fast-growing body care category.
March 4, 2026
By: Lianna Albrizio
Associate Editor
With breakup season among us, Suave thinks now is the apropos time for consumers to smell like their ex—as in Suave’s new collection of Exfoliating Body Washes! Scents aligned with the richening gourmand trend of 2026 include Strawberry Delight, Pistachio Cream, Vanilla Suede and Citrus Blossom. They’re aimed at sparking a culture-led conversation to drive growth in the fast-growing body care category while the near-century-old brand evolves its marketing playbook for a new generation. ...
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